Last updated: [10/12/2025 V1.2]
Last updated: [10/12/2025 V1.2]
Last updated: [10/12/2025 V1.2]
Last updated: [10/12/2025 V1.2]
Designer Kids Club Ltd (“Designer Kids Club”, “DKC”, “we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy & Cookie Policy explains how we collect, use, store and safeguard your data when you use:
· Our mobile apps
· Marketplace, resale and rental services
· Wardrobe, valuation and authentication features
· Communications via email, SMS, WhatsApp or social media
· Customer support channels
By using our Site, apps or services, you agree to the practices described in this Policy.
1. Who We Are
Designer Kids Club Ltd
Company No: 15507491
Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
VAT No: 471 5164 94
Email: hello@designerkidsclub.com
DKC is the data controller responsible for the personal information we collect.
2. What This Policy Covers
This Policy explains:
· What personal data we collect
· Why we process it
· The lawful bases we rely on
· How long we keep your information
· Cookies and tracking technologies
· The partners we share data with
· International data transfers
· Security measures
· Your rights under UK GDPR
· How to request deletion or access
We comply with UK GDPR, the Data Protection Act 2018 and PECR.
3. Personal Data We Collect
a) Information you provide directly
We collect personal information when you:
· Create an account
· Place an order
· Submit items for resale or rental
· Upload images for valuation or authentication
· Communicate with customer support
· Interact via WhatsApp, SMS, email or social media
· Submit preferences, reviews or profile updates
· Opt into marketing or notifications
This includes:
· Full name, email address, phone number
· Account login details (encrypted password)
· Billing & delivery addresses
· Purchase history
· Wardrobe items, valuations, product metadata
· Rental and consignment details
· Photos and item descriptions
· Marketing consents
· Support communications
· Identity verification where required
Purpose & Legal Basis Summary
Purpose
Examples
Legal Basis
To fulfil your orders and services
Payment, delivery, returns, rental, resale, notifications
Contract
To manage your account
Login, preferences, wishlist, wardrobe features
Contract + Legitimate Interests
To personalise your experience
Recommendations, recently viewed items, AI-powered suggestions
Legitimate Interests
To process resale and rental services
Valuations, authentication, logistics
Contract
To send marketing
Emails, push notifications (opt-in only)
Consent
To improve our Site and apps
Analytics, UX testing, A/B tests, bug fixes
Legitimate Interests
To ensure security
Fraud detection, chargeback checks, system monitoring
Legal Obligation + Legitimate Interests
To comply with legal requirements
Tax, reporting, disputes, returns
Legal Obligation
b) Information collected automatically
This includes:
· IP address and approximate location
· Device type, OS, browser
· Session activity, interactions, clicks, scrolls
· Pages viewed, time spent, navigation flow
· Referrer information (e.g., Instagram, Google)
· Cookies, pixels and analytics identifiers
· App crash reports and performance metrics
Used for security, performance, fraud detection and to improve user experience.
c) Children’s Privacy
We do not knowingly collect personal data from children under 16 without verified parental consent.
If we become aware that such data has been collected, we will delete it promptly.
4. How We Use Your Data
Your data is processed only for lawful purposes, including:
· Account creation and management
· Delivering orders and services
· Authenticating and valuing items
· Operating our resale and rental platform
· Providing personalised recommendations
· Preventing fraud and protecting security
· Meeting legal and regulatory obligations
We do not sell personal data.
5. How Long We Keep Personal Data
Data Type
Retention
Order information
7 years (legal & tax requirements)
Account information
While account is active + 24 months
Resale & rental records
Duration of service + 24 months
Customer support messages
Up to 24 months
Marketing consent
Until you withdraw consent
Analytics data
12–24 months depending on provider
Legal, fraud and security logs
As required under UK law
Data is permanently deleted or anonymised once no longer required.
6. Cookies & Tracking Technologies
We use cookies and similar tools to:
· Maintain secure sessions
· Enable login and checkout
· Personalise your experience
· Show recently viewed items
· Understand performance and behaviour
· Improve user experience
· Deliver advertising (only with consent)
Cookies do not allow access to your device or files.
7. Types of Cookies We Use
A. Essential / Strictly Necessary Cookies
Required for the platform to function.
Cookie Type
Purpose
Example Data
Duration
Authentication Session
Keeps you securely logged in
Encrypted token, user ID
1–30 days
CSRF Protection
Prevents cross-site request attacks
CSRF token
Session
These cookies cannot be disabled.
B. Functional Cookies
Cookie Type
Purpose
Example
Duration
Language Preference
Saves your chosen language
"en"
1 year
Currency Preference
Saves your currency
"GBP", "AED"
1 year
UI Preferences
Saves filters, sort order, layout
"last-filter=new-arrivals"
30 days
C. Performance & Analytics Cookies
Used to understand interactions and improve the platform.
1. Mixpanel
Cookie
Purpose
Duration
mp_cookie
Unique analytics identifier
1 year
2. Google Analytics
Cookie
Purpose
Duration
_ga
Unique user identifier
1–2 years
_gid
Daily session ID
1 day
3. Microsoft Clarity
Cookie
Purpose
Duration
_clck
Returning visitor ID
1 year
_clsk
Groups session pages
1 day
CLARITY
Session identifiers
Session
Microsoft Clarity does not collect payment data or identifiable personal information.
D. E-commerce & Transaction Cookies
Cookie
Purpose
Data Stored
Duration
recently_viewed
Shows your recently viewed items
Product ID array
7–30 days
No personal data is stored in this cookie.
8. Third-Party Cookies & Integrations
We use third-party tools from:
· Stripe, PayPal, Klarna, Clearpay
· Meta, TikTok, Google, Mixpanel, Clarity
· Zoho (CRM & live chat)
· Delivery partners & logistics providers
· Server and security providers
ShipTheory does not place cookies.
9. Managing Cookies
You can control cookies by:
· Using the DKC cookie banner
· Adjusting browser or app settings
· Clearing cookies
· Opting out of analytics/marketing cookies
Essential cookies remain active to ensure the site works correctly.
10. Your Right to Erasure & Account Deletion
You may request deletion of your DKC account at any time.
We delete:
· Profile and login details
· Wardrobe items, valuations and preferences
· Search history
· Communications and app personalisation
We retain (as required by law):
· Order history and invoices
· Payment and tax records
· Fraud prevention and chargeback logs
Deletion time: 5–10 business days
Verification: May be required
Active transactions: Must be completed first
Permanent: Deleted accounts cannot be recovered
Request via:
· https://designerkidsclub.com/pages/delete-account-submission
· hello@designerkidsclub.com
· Your account settings
11. Sharing Your Information
We share information only when necessary.
Category
Examples
Payment providers
Stripe, PayPal, Klarna, Clearpay
Delivery partners
Couriers, warehouse teams
Authentication tools
Legit App and similar partners
Marketing & analytics
Meta, TikTok, Google, Mixpanel, Clarity
IT & hosting
Server providers, CDN networks, security platforms
Professional advisers
Legal, tax, auditors
Regulators
Where legally required
We do not sell personal data.
12. International Transfers
Some partners operate outside the UK/EEA.
Where transfers occur, we use legally recognised safeguards such as:
· Standard Contractual Clauses (SCCs)
· UK International Addendum
· Adequacy decisions
· Approved certifications
13. Your Rights
You may request:
· Access to your personal data
· Correction of inaccurate data
· Deletion of your data
· Restriction of processing
· Data portability
· Objection to certain processing
· Withdrawal of marketing consent
Contact: hello@designerkidsclub.com
If unresolved, you may contact:
Information Commissioner’s Office (ICO) — www.ico.org.uk
14. Security Measures
We use:
· Encrypted payments
· Secure servers and firewalls
· Access controls
· Regular audits and security testing
· Staff confidentiality training
We take all reasonable steps to protect your information.
15. Third-Party Links
External websites may have different privacy practices.
We recommend reviewing their policies before submitting information.
16. Updates to this Policy
We may update this Policy occasionally.
Where appropriate, we will notify users of significant changes.
The “Last updated” date will always reflect the most recent version.
17. Contact Us
If you have questions about this Policy or your privacy rights:
Email: hello@designerkidsclub.com
Designer Kids Club Ltd, 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
Designer Kids Club Ltd (“Designer Kids Club”, “DKC”, “we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy & Cookie Policy explains how we collect, use, store and safeguard your data when you use:
· Our mobile apps
· Marketplace, resale and rental services
· Wardrobe, valuation and authentication features
· Communications via email, SMS, WhatsApp or social media
· Customer support channels
By using our Site, apps or services, you agree to the practices described in this Policy.
1. Who We Are
Designer Kids Club Ltd
Company No: 15507491
Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
VAT No: 471 5164 94
Email: hello@designerkidsclub.com
DKC is the data controller responsible for the personal information we collect.
2. What This Policy Covers
This Policy explains:
· What personal data we collect
· Why we process it
· The lawful bases we rely on
· How long we keep your information
· Cookies and tracking technologies
· The partners we share data with
· International data transfers
· Security measures
· Your rights under UK GDPR
· How to request deletion or access
We comply with UK GDPR, the Data Protection Act 2018 and PECR.
3. Personal Data We Collect
a) Information you provide directly
We collect personal information when you:
· Create an account
· Place an order
· Submit items for resale or rental
· Upload images for valuation or authentication
· Communicate with customer support
· Interact via WhatsApp, SMS, email or social media
· Submit preferences, reviews or profile updates
· Opt into marketing or notifications
This includes:
· Full name, email address, phone number
· Account login details (encrypted password)
· Billing & delivery addresses
· Purchase history
· Wardrobe items, valuations, product metadata
· Rental and consignment details
· Photos and item descriptions
· Marketing consents
· Support communications
· Identity verification where required
Purpose & Legal Basis Summary
Purpose
Examples
Legal Basis
To fulfil your orders and services
Payment, delivery, returns, rental, resale, notifications
Contract
To manage your account
Login, preferences, wishlist, wardrobe features
Contract + Legitimate Interests
To personalise your experience
Recommendations, recently viewed items, AI-powered suggestions
Legitimate Interests
To process resale and rental services
Valuations, authentication, logistics
Contract
To send marketing
Emails, push notifications (opt-in only)
Consent
To improve our Site and apps
Analytics, UX testing, A/B tests, bug fixes
Legitimate Interests
To ensure security
Fraud detection, chargeback checks, system monitoring
Legal Obligation + Legitimate Interests
To comply with legal requirements
Tax, reporting, disputes, returns
Legal Obligation
b) Information collected automatically
This includes:
· IP address and approximate location
· Device type, OS, browser
· Session activity, interactions, clicks, scrolls
· Pages viewed, time spent, navigation flow
· Referrer information (e.g., Instagram, Google)
· Cookies, pixels and analytics identifiers
· App crash reports and performance metrics
Used for security, performance, fraud detection and to improve user experience.
c) Children’s Privacy
We do not knowingly collect personal data from children under 16 without verified parental consent.
If we become aware that such data has been collected, we will delete it promptly.
4. How We Use Your Data
Your data is processed only for lawful purposes, including:
· Account creation and management
· Delivering orders and services
· Authenticating and valuing items
· Operating our resale and rental platform
· Providing personalised recommendations
· Preventing fraud and protecting security
· Meeting legal and regulatory obligations
We do not sell personal data.
5. How Long We Keep Personal Data
Data Type
Retention
Order information
7 years (legal & tax requirements)
Account information
While account is active + 24 months
Resale & rental records
Duration of service + 24 months
Customer support messages
Up to 24 months
Marketing consent
Until you withdraw consent
Analytics data
12–24 months depending on provider
Legal, fraud and security logs
As required under UK law
Data is permanently deleted or anonymised once no longer required.
6. Cookies & Tracking Technologies
We use cookies and similar tools to:
· Maintain secure sessions
· Enable login and checkout
· Personalise your experience
· Show recently viewed items
· Understand performance and behaviour
· Improve user experience
· Deliver advertising (only with consent)
Cookies do not allow access to your device or files.
7. Types of Cookies We Use
A. Essential / Strictly Necessary Cookies
Required for the platform to function.
Cookie Type
Purpose
Example Data
Duration
Authentication Session
Keeps you securely logged in
Encrypted token, user ID
1–30 days
CSRF Protection
Prevents cross-site request attacks
CSRF token
Session
These cookies cannot be disabled.
B. Functional Cookies
Cookie Type
Purpose
Example
Duration
Language Preference
Saves your chosen language
"en"
1 year
Currency Preference
Saves your currency
"GBP", "AED"
1 year
UI Preferences
Saves filters, sort order, layout
"last-filter=new-arrivals"
30 days
C. Performance & Analytics Cookies
Used to understand interactions and improve the platform.
1. Mixpanel
Cookie
Purpose
Duration
mp_cookie
Unique analytics identifier
1 year
2. Google Analytics
Cookie
Purpose
Duration
_ga
Unique user identifier
1–2 years
_gid
Daily session ID
1 day
3. Microsoft Clarity
Cookie
Purpose
Duration
_clck
Returning visitor ID
1 year
_clsk
Groups session pages
1 day
CLARITY
Session identifiers
Session
Microsoft Clarity does not collect payment data or identifiable personal information.
D. E-commerce & Transaction Cookies
Cookie
Purpose
Data Stored
Duration
recently_viewed
Shows your recently viewed items
Product ID array
7–30 days
No personal data is stored in this cookie.
8. Third-Party Cookies & Integrations
We use third-party tools from:
· Stripe, PayPal, Klarna, Clearpay
· Meta, TikTok, Google, Mixpanel, Clarity
· Zoho (CRM & live chat)
· Delivery partners & logistics providers
· Server and security providers
ShipTheory does not place cookies.
9. Managing Cookies
You can control cookies by:
· Using the DKC cookie banner
· Adjusting browser or app settings
· Clearing cookies
· Opting out of analytics/marketing cookies
Essential cookies remain active to ensure the site works correctly.
10. Your Right to Erasure & Account Deletion
You may request deletion of your DKC account at any time.
We delete:
· Profile and login details
· Wardrobe items, valuations and preferences
· Search history
· Communications and app personalisation
We retain (as required by law):
· Order history and invoices
· Payment and tax records
· Fraud prevention and chargeback logs
Deletion time: 5–10 business days
Verification: May be required
Active transactions: Must be completed first
Permanent: Deleted accounts cannot be recovered
Request via:
· https://designerkidsclub.com/pages/delete-account-submission
· hello@designerkidsclub.com
· Your account settings
11. Sharing Your Information
We share information only when necessary.
Category
Examples
Payment providers
Stripe, PayPal, Klarna, Clearpay
Delivery partners
Couriers, warehouse teams
Authentication tools
Legit App and similar partners
Marketing & analytics
Meta, TikTok, Google, Mixpanel, Clarity
IT & hosting
Server providers, CDN networks, security platforms
Professional advisers
Legal, tax, auditors
Regulators
Where legally required
We do not sell personal data.
12. International Transfers
Some partners operate outside the UK/EEA.
Where transfers occur, we use legally recognised safeguards such as:
· Standard Contractual Clauses (SCCs)
· UK International Addendum
· Adequacy decisions
· Approved certifications
13. Your Rights
You may request:
· Access to your personal data
· Correction of inaccurate data
· Deletion of your data
· Restriction of processing
· Data portability
· Objection to certain processing
· Withdrawal of marketing consent
Contact: hello@designerkidsclub.com
If unresolved, you may contact:
Information Commissioner’s Office (ICO) — www.ico.org.uk
14. Security Measures
We use:
· Encrypted payments
· Secure servers and firewalls
· Access controls
· Regular audits and security testing
· Staff confidentiality training
We take all reasonable steps to protect your information.
15. Third-Party Links
External websites may have different privacy practices.
We recommend reviewing their policies before submitting information.
16. Updates to this Policy
We may update this Policy occasionally.
Where appropriate, we will notify users of significant changes.
The “Last updated” date will always reflect the most recent version.
17. Contact Us
If you have questions about this Policy or your privacy rights:
Email: hello@designerkidsclub.com
Designer Kids Club Ltd, 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
Designer Kids Club Ltd (“Designer Kids Club”, “DKC”, “we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy & Cookie Policy explains how we collect, use, store and safeguard your data when you use:
· Our mobile apps
· Marketplace, resale and rental services
· Wardrobe, valuation and authentication features
· Communications via email, SMS, WhatsApp or social media
· Customer support channels
By using our Site, apps or services, you agree to the practices described in this Policy.
1. Who We Are
Designer Kids Club Ltd
Company No: 15507491
Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
VAT No: 471 5164 94
Email: hello@designerkidsclub.com
DKC is the data controller responsible for the personal information we collect.
2. What This Policy Covers
This Policy explains:
· What personal data we collect
· Why we process it
· The lawful bases we rely on
· How long we keep your information
· Cookies and tracking technologies
· The partners we share data with
· International data transfers
· Security measures
· Your rights under UK GDPR
· How to request deletion or access
We comply with UK GDPR, the Data Protection Act 2018 and PECR.
3. Personal Data We Collect
a) Information you provide directly
We collect personal information when you:
· Create an account
· Place an order
· Submit items for resale or rental
· Upload images for valuation or authentication
· Communicate with customer support
· Interact via WhatsApp, SMS, email or social media
· Submit preferences, reviews or profile updates
· Opt into marketing or notifications
This includes:
· Full name, email address, phone number
· Account login details (encrypted password)
· Billing & delivery addresses
· Purchase history
· Wardrobe items, valuations, product metadata
· Rental and consignment details
· Photos and item descriptions
· Marketing consents
· Support communications
· Identity verification where required
Purpose & Legal Basis Summary
Purpose
Examples
Legal Basis
To fulfil your orders and services
Payment, delivery, returns, rental, resale, notifications
Contract
To manage your account
Login, preferences, wishlist, wardrobe features
Contract + Legitimate Interests
To personalise your experience
Recommendations, recently viewed items, AI-powered suggestions
Legitimate Interests
To process resale and rental services
Valuations, authentication, logistics
Contract
To send marketing
Emails, push notifications (opt-in only)
Consent
To improve our Site and apps
Analytics, UX testing, A/B tests, bug fixes
Legitimate Interests
To ensure security
Fraud detection, chargeback checks, system monitoring
Legal Obligation + Legitimate Interests
To comply with legal requirements
Tax, reporting, disputes, returns
Legal Obligation
b) Information collected automatically
This includes:
· IP address and approximate location
· Device type, OS, browser
· Session activity, interactions, clicks, scrolls
· Pages viewed, time spent, navigation flow
· Referrer information (e.g., Instagram, Google)
· Cookies, pixels and analytics identifiers
· App crash reports and performance metrics
Used for security, performance, fraud detection and to improve user experience.
c) Children’s Privacy
We do not knowingly collect personal data from children under 16 without verified parental consent.
If we become aware that such data has been collected, we will delete it promptly.
4. How We Use Your Data
Your data is processed only for lawful purposes, including:
· Account creation and management
· Delivering orders and services
· Authenticating and valuing items
· Operating our resale and rental platform
· Providing personalised recommendations
· Preventing fraud and protecting security
· Meeting legal and regulatory obligations
We do not sell personal data.
5. How Long We Keep Personal Data
Data Type
Retention
Order information
7 years (legal & tax requirements)
Account information
While account is active + 24 months
Resale & rental records
Duration of service + 24 months
Customer support messages
Up to 24 months
Marketing consent
Until you withdraw consent
Analytics data
12–24 months depending on provider
Legal, fraud and security logs
As required under UK law
Data is permanently deleted or anonymised once no longer required.
6. Cookies & Tracking Technologies
We use cookies and similar tools to:
· Maintain secure sessions
· Enable login and checkout
· Personalise your experience
· Show recently viewed items
· Understand performance and behaviour
· Improve user experience
· Deliver advertising (only with consent)
Cookies do not allow access to your device or files.
7. Types of Cookies We Use
A. Essential / Strictly Necessary Cookies
Required for the platform to function.
Cookie Type
Purpose
Example Data
Duration
Authentication Session
Keeps you securely logged in
Encrypted token, user ID
1–30 days
CSRF Protection
Prevents cross-site request attacks
CSRF token
Session
These cookies cannot be disabled.
B. Functional Cookies
Cookie Type
Purpose
Example
Duration
Language Preference
Saves your chosen language
"en"
1 year
Currency Preference
Saves your currency
"GBP", "AED"
1 year
UI Preferences
Saves filters, sort order, layout
"last-filter=new-arrivals"
30 days
C. Performance & Analytics Cookies
Used to understand interactions and improve the platform.
1. Mixpanel
Cookie
Purpose
Duration
mp_cookie
Unique analytics identifier
1 year
2. Google Analytics
Cookie
Purpose
Duration
_ga
Unique user identifier
1–2 years
_gid
Daily session ID
1 day
3. Microsoft Clarity
Cookie
Purpose
Duration
_clck
Returning visitor ID
1 year
_clsk
Groups session pages
1 day
CLARITY
Session identifiers
Session
Microsoft Clarity does not collect payment data or identifiable personal information.
D. E-commerce & Transaction Cookies
Cookie
Purpose
Data Stored
Duration
recently_viewed
Shows your recently viewed items
Product ID array
7–30 days
No personal data is stored in this cookie.
8. Third-Party Cookies & Integrations
We use third-party tools from:
· Stripe, PayPal, Klarna, Clearpay
· Meta, TikTok, Google, Mixpanel, Clarity
· Zoho (CRM & live chat)
· Delivery partners & logistics providers
· Server and security providers
ShipTheory does not place cookies.
9. Managing Cookies
You can control cookies by:
· Using the DKC cookie banner
· Adjusting browser or app settings
· Clearing cookies
· Opting out of analytics/marketing cookies
Essential cookies remain active to ensure the site works correctly.
10. Your Right to Erasure & Account Deletion
You may request deletion of your DKC account at any time.
We delete:
· Profile and login details
· Wardrobe items, valuations and preferences
· Search history
· Communications and app personalisation
We retain (as required by law):
· Order history and invoices
· Payment and tax records
· Fraud prevention and chargeback logs
Deletion time: 5–10 business days
Verification: May be required
Active transactions: Must be completed first
Permanent: Deleted accounts cannot be recovered
Request via:
· https://designerkidsclub.com/pages/delete-account-submission
· hello@designerkidsclub.com
· Your account settings
11. Sharing Your Information
We share information only when necessary.
Category
Examples
Payment providers
Stripe, PayPal, Klarna, Clearpay
Delivery partners
Couriers, warehouse teams
Authentication tools
Legit App and similar partners
Marketing & analytics
Meta, TikTok, Google, Mixpanel, Clarity
IT & hosting
Server providers, CDN networks, security platforms
Professional advisers
Legal, tax, auditors
Regulators
Where legally required
We do not sell personal data.
12. International Transfers
Some partners operate outside the UK/EEA.
Where transfers occur, we use legally recognised safeguards such as:
· Standard Contractual Clauses (SCCs)
· UK International Addendum
· Adequacy decisions
· Approved certifications
13. Your Rights
You may request:
· Access to your personal data
· Correction of inaccurate data
· Deletion of your data
· Restriction of processing
· Data portability
· Objection to certain processing
· Withdrawal of marketing consent
Contact: hello@designerkidsclub.com
If unresolved, you may contact:
Information Commissioner’s Office (ICO) — www.ico.org.uk
14. Security Measures
We use:
· Encrypted payments
· Secure servers and firewalls
· Access controls
· Regular audits and security testing
· Staff confidentiality training
We take all reasonable steps to protect your information.
15. Third-Party Links
External websites may have different privacy practices.
We recommend reviewing their policies before submitting information.
16. Updates to this Policy
We may update this Policy occasionally.
Where appropriate, we will notify users of significant changes.
The “Last updated” date will always reflect the most recent version.
17. Contact Us
If you have questions about this Policy or your privacy rights:
Email: hello@designerkidsclub.com
Designer Kids Club Ltd, 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
Designer Kids Club Ltd (“Designer Kids Club”, “DKC”, “we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy & Cookie Policy explains how we collect, use, store and safeguard your data when you use:
· Our mobile apps
· Marketplace, resale and rental services
· Wardrobe, valuation and authentication features
· Communications via email, SMS, WhatsApp or social media
· Customer support channels
By using our Site, apps or services, you agree to the practices described in this Policy.
1. Who We Are
Designer Kids Club Ltd
Company No: 15507491
Registered Office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
VAT No: 471 5164 94
Email: hello@designerkidsclub.com
DKC is the data controller responsible for the personal information we collect.
2. What This Policy Covers
This Policy explains:
· What personal data we collect
· Why we process it
· The lawful bases we rely on
· How long we keep your information
· Cookies and tracking technologies
· The partners we share data with
· International data transfers
· Security measures
· Your rights under UK GDPR
· How to request deletion or access
We comply with UK GDPR, the Data Protection Act 2018 and PECR.
3. Personal Data We Collect
a) Information you provide directly
We collect personal information when you:
· Create an account
· Place an order
· Submit items for resale or rental
· Upload images for valuation or authentication
· Communicate with customer support
· Interact via WhatsApp, SMS, email or social media
· Submit preferences, reviews or profile updates
· Opt into marketing or notifications
This includes:
· Full name, email address, phone number
· Account login details (encrypted password)
· Billing & delivery addresses
· Purchase history
· Wardrobe items, valuations, product metadata
· Rental and consignment details
· Photos and item descriptions
· Marketing consents
· Support communications
· Identity verification where required
Purpose & Legal Basis Summary
Purpose
Examples
Legal Basis
To fulfil your orders and services
Payment, delivery, returns, rental, resale, notifications
Contract
To manage your account
Login, preferences, wishlist, wardrobe features
Contract + Legitimate Interests
To personalise your experience
Recommendations, recently viewed items, AI-powered suggestions
Legitimate Interests
To process resale and rental services
Valuations, authentication, logistics
Contract
To send marketing
Emails, push notifications (opt-in only)
Consent
To improve our Site and apps
Analytics, UX testing, A/B tests, bug fixes
Legitimate Interests
To ensure security
Fraud detection, chargeback checks, system monitoring
Legal Obligation + Legitimate Interests
To comply with legal requirements
Tax, reporting, disputes, returns
Legal Obligation
b) Information collected automatically
This includes:
· IP address and approximate location
· Device type, OS, browser
· Session activity, interactions, clicks, scrolls
· Pages viewed, time spent, navigation flow
· Referrer information (e.g., Instagram, Google)
· Cookies, pixels and analytics identifiers
· App crash reports and performance metrics
Used for security, performance, fraud detection and to improve user experience.
c) Children’s Privacy
We do not knowingly collect personal data from children under 16 without verified parental consent.
If we become aware that such data has been collected, we will delete it promptly.
4. How We Use Your Data
Your data is processed only for lawful purposes, including:
· Account creation and management
· Delivering orders and services
· Authenticating and valuing items
· Operating our resale and rental platform
· Providing personalised recommendations
· Preventing fraud and protecting security
· Meeting legal and regulatory obligations
We do not sell personal data.
5. How Long We Keep Personal Data
Data Type
Retention
Order information
7 years (legal & tax requirements)
Account information
While account is active + 24 months
Resale & rental records
Duration of service + 24 months
Customer support messages
Up to 24 months
Marketing consent
Until you withdraw consent
Analytics data
12–24 months depending on provider
Legal, fraud and security logs
As required under UK law
Data is permanently deleted or anonymised once no longer required.
6. Cookies & Tracking Technologies
We use cookies and similar tools to:
· Maintain secure sessions
· Enable login and checkout
· Personalise your experience
· Show recently viewed items
· Understand performance and behaviour
· Improve user experience
· Deliver advertising (only with consent)
Cookies do not allow access to your device or files.
7. Types of Cookies We Use
A. Essential / Strictly Necessary Cookies
Required for the platform to function.
Cookie Type
Purpose
Example Data
Duration
Authentication Session
Keeps you securely logged in
Encrypted token, user ID
1–30 days
CSRF Protection
Prevents cross-site request attacks
CSRF token
Session
These cookies cannot be disabled.
B. Functional Cookies
Cookie Type
Purpose
Example
Duration
Language Preference
Saves your chosen language
"en"
1 year
Currency Preference
Saves your currency
"GBP", "AED"
1 year
UI Preferences
Saves filters, sort order, layout
"last-filter=new-arrivals"
30 days
C. Performance & Analytics Cookies
Used to understand interactions and improve the platform.
1. Mixpanel
Cookie
Purpose
Duration
mp_cookie
Unique analytics identifier
1 year
2. Google Analytics
Cookie
Purpose
Duration
_ga
Unique user identifier
1–2 years
_gid
Daily session ID
1 day
3. Microsoft Clarity
Cookie
Purpose
Duration
_clck
Returning visitor ID
1 year
_clsk
Groups session pages
1 day
CLARITY
Session identifiers
Session
Microsoft Clarity does not collect payment data or identifiable personal information.
D. E-commerce & Transaction Cookies
Cookie
Purpose
Data Stored
Duration
recently_viewed
Shows your recently viewed items
Product ID array
7–30 days
No personal data is stored in this cookie.
8. Third-Party Cookies & Integrations
We use third-party tools from:
· Stripe, PayPal, Klarna, Clearpay
· Meta, TikTok, Google, Mixpanel, Clarity
· Zoho (CRM & live chat)
· Delivery partners & logistics providers
· Server and security providers
ShipTheory does not place cookies.
9. Managing Cookies
You can control cookies by:
· Using the DKC cookie banner
· Adjusting browser or app settings
· Clearing cookies
· Opting out of analytics/marketing cookies
Essential cookies remain active to ensure the site works correctly.
10. Your Right to Erasure & Account Deletion
You may request deletion of your DKC account at any time.
We delete:
· Profile and login details
· Wardrobe items, valuations and preferences
· Search history
· Communications and app personalisation
We retain (as required by law):
· Order history and invoices
· Payment and tax records
· Fraud prevention and chargeback logs
Deletion time: 5–10 business days
Verification: May be required
Active transactions: Must be completed first
Permanent: Deleted accounts cannot be recovered
Request via:
· https://designerkidsclub.com/pages/delete-account-submission
· hello@designerkidsclub.com
· Your account settings
11. Sharing Your Information
We share information only when necessary.
Category
Examples
Payment providers
Stripe, PayPal, Klarna, Clearpay
Delivery partners
Couriers, warehouse teams
Authentication tools
Legit App and similar partners
Marketing & analytics
Meta, TikTok, Google, Mixpanel, Clarity
IT & hosting
Server providers, CDN networks, security platforms
Professional advisers
Legal, tax, auditors
Regulators
Where legally required
We do not sell personal data.
12. International Transfers
Some partners operate outside the UK/EEA.
Where transfers occur, we use legally recognised safeguards such as:
· Standard Contractual Clauses (SCCs)
· UK International Addendum
· Adequacy decisions
· Approved certifications
13. Your Rights
You may request:
· Access to your personal data
· Correction of inaccurate data
· Deletion of your data
· Restriction of processing
· Data portability
· Objection to certain processing
· Withdrawal of marketing consent
Contact: hello@designerkidsclub.com
If unresolved, you may contact:
Information Commissioner’s Office (ICO) — www.ico.org.uk
14. Security Measures
We use:
· Encrypted payments
· Secure servers and firewalls
· Access controls
· Regular audits and security testing
· Staff confidentiality training
We take all reasonable steps to protect your information.
15. Third-Party Links
External websites may have different privacy practices.
We recommend reviewing their policies before submitting information.
16. Updates to this Policy
We may update this Policy occasionally.
Where appropriate, we will notify users of significant changes.
The “Last updated” date will always reflect the most recent version.
17. Contact Us
If you have questions about this Policy or your privacy rights:
Email: hello@designerkidsclub.com
Designer Kids Club Ltd, 167–169 Great Portland Street, 5th Floor, London, W1W 5PF