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FASHION WITH PURPOSE
At DKC, we’re not just dressing children.
We’re redesigning fashion for their future.
OUR VISION-alt
OUR VISION

To redesign fashion from the child up making circular the first choice for families, the standard for brands, and a solution for the planet.

OUR MISSION-alt
OUR MISSION

To empower families and enable brands to go circular by building the infrastructure that makes fashion scalable, profitable, and planet-positive.

WHY IT MATTERS
Children grow fast clothes shouldn’t go to waste.
Luxury should be accessible to all & fully inclusive.
Luxury shouldn’t be a one-time moment. It should be shared, remembered, re-loved.
OUR VALUES
Purposeful Sustainability
We put circularity at the heart of everything extending the life of every garment and reducing fashion waste.
⁠Emotional Storytelling
We believe fashion is memory, not just material. Through ReLuxe Story™, every item carries meaning, not just a label.
Inclusive Luxury
We make high-quality fashion accessible to families from all walks of life. Because great style should be shared, not shelved.
Innovation with Impact
We use technology to build trust, personalise experiences, and show real environmental savings through ReLuxe Impact™.
Community at the Core
From parents to partners, children to changemakers we’re building a fashion ecosystem led by those who care.
Future-Focused Fashion
We design systems that grow with children. We champion shared ownership and new models of fashion that put people and planet first.
OUR PROMISE
“Children aren’t just part of the problem, they’re part of the solution.”
We will never build for profit at the expense of people or planet. We will measure our impact and share it openly. We will listen to children as seriously as CEOs. Because the future of fashion belongs to them. We’re just building the system to get them there.
WeR THE CHANGE™ WITH US
Because circular fashion needs everyone.
Families. Children. Schools. Brands.
WANT TO PILOT CIRCULAR FASHION WITH US?
We’re inviting forward-thinking brands into our 2025 pilot programme. Join us to power resale, rental and takeback.
Apply for Partnership Pilot