ABOUT DKC
“The World's first AI-powered circular fashion platform dedicated to sustainable luxury for children.”
FOUNDER MESSAGE
What If Every Luxury Outfit a Child Ever Wore Was Worn Again & Again?
As a mum, I watched beautiful outfits outgrow tiny bodies faster than memories could fade. Each piece held a story and I wanted those stories to live on, not end in a drawer. DKC was born from that moment: to give garments another life, support families, and build a future where circular fashion feels natural for our children and our planet. Every order helps make that future real. We’re so grateful you’re here.
With love Ronika (Founder & Mum)
OUR STORY
One busy mum. Two fast-growing kids. Beautiful clothes worn once, boxed forever. No system for families or brands. So we built one.
OUR VISION-alt
OUR VISION

To redesign fashion from the child up making circular the first choice for families, the standard for brands, and a solution for the planet.

OUR MISSION-alt
OUR MISSION

To empower families and enable brands to go circular by building the infrastructure that makes fashion scalable, profitable, and planet-positive.

WHAT WE BUILT
Not just a shop. Not just a resale platform. A circular wardrobe for modern families.
The ReLuxe™ ecosystem is made of five connected powers:
WHAT POWERS IT
ReLuxe™
Buy, rent, resell, rotate, repair, donate
ReLuxe Impact™
See your impact with every circular choice
ReLuxe VIP™
Personalized luxury, reimagined
ReLuxe Story™
Digital passports that turn fashion into legacy
WeR The Change™
A movement for families, young leaders and community
WHY IT MATTERS
Children grow fast clothes shouldn’t go to waste.
Luxury should be accessible to all & fully inclusive.
Luxury shouldn’t be a one-time moment. It should be shared, remembered, re-loved.
MEET THE TEAM
Meet our passionate team! We’re a diverse group united by our love for sustainable fashion, bringing unique skills that make our community vibrant and innovative.
Team DKC
THE NUMBERS THAT MATTER
5,000+
❤️ Pieces recirculated, across 30+ countries
2000+
👨‍👩‍👧 Families involved
£1.5M+
💷Kept in circulation
72%
🔁 Use ReLuxe™ again
2X
🏆 2× Drapers Finalist
WORLD'S 1'ST
⚙️ AI-powered circular fashion infrastructure for luxury childrenswear
JOIN THE MOVEMENT
Whether you buy, sell, rent or give back you’re helping redesign fashion for the next generation.