OUR MISSION

For to long, luxury children's fashion has thrived from a wear-it-once or little culture. Our mission is to change this by empowering, educating and offering an alternative model that fulfils all three pillars of circularity -

1) Regenerate natural systems, 2) Reduce, Re-use, Recycle to eliminate waste, 3) Rethink - empower, engage & educate consumers, and meets all the 7R's Fashion Principles.

We want to be the leading voice for circularity in children's luxury fashion and a solid contender against fast fashion. We do this by trying to reinvent traditional ownership. Via our platform we buy, sell, consign, and hire luxury preloved children's clothing, helping to close the loop on circular fashion.

Through our online platform, we strive to empower and educate individuals to make mindful choices by offering them a high-quality preloved clothing option as an alternative to buying new.

We allow everyone to access, afford, and appreciate the beauty of circular fashion; a harmonious dance between luxury fashion, environmental responsibility and the celebration of personal style.

We hope that in the future circular fashion will no longer be just a movement; it will be a way of life, and that our journey will leave a small but indelible mark on the fashion landscape, inspiring change one t- shirt at a time.

OUR VISION

"The future of fashion is circular and we aren’t stopping until we make children's designer fashion come full circle"

CONTINUED MOMUNTUM

We envision the circular fashion movement to continue to gain momentum, catching the attention of fashion enthusiasts, environmentalists, and even local businesses.

With Boutiques starting to stock a curated, pre-loved collection, and offering renting/hiring as a service; showcasing the elegance and chicness of innovative, sustainable fashion models. People will begin to see that being environmentally conscious didn't mean sacrificing style; instead it fuses together creativity and positive environmental impact.

LOCAL INSPIRATION

It would be amazing for Leicester to once again become a hub for textile and clothing manufacturing, But this time fully embracing and adopting circular fashion principles, attracting designers and innovators from all around.

We want to not only create a cultural shift but also inspire a new generation of eco-conscious individuals, with circular fashion becoming a way of life with people eagerly participating in clothing swaps, thrifting, and supporting luxury brands that aligned with sustainable practices.

SHARING RESPONSIBILITY

We dream of a collective and collaborative circular fashion utopia materialises and ripple effects reach beyond our borders. With other cities started adopting similar practices, recognizing the importance of breaking free from the destructive cycle of fast fashion.

It is only by sharing the responsibility of protecting our planet can we redefine the way fashion is produced, consumed, and valued, creating a more sustainable and inclusive future for all.

OUR 10 CORE VALUES

THE GLUE TO OUR OUR BUSINESS

"For too long, luxury children's fashion has thrived from a wear-it-once or very little culture. DKC was founded to change this by offering a alternative that empowers individuals to make mindful choices by offering high-quality preloved clothing options. Whether its buying, selling or hiring pre-loved luxury children's wear.

We're reinventing ownership so people can start appreciating the beauty of circular fashion - a harmonious dance between luxury fashion, environmental responsibility and the celebration of personal style.

We believe that by adopting a circular mindset for fashion, everyone can have access to the clothes they need, when they need them, whilst capturing the full value of clothing during and after use.

Ve'Ronika P, CEO & Co-Founder

1. A Truly Sustainable Mindset

A Truly Sustainable Mindset: We are dedicated to promoting environmental sustainability by prioritizing the reuse, recycling, and upcycling of clothing to minimize waste and reduce our carbon footprint. We already allow customers to sell their purchased items back to us, and we are looking into a creating a resale function in the near future.

2. Putting our planet and people over profit

We uphold the highest standards of quality in the products we offer, ensuring that every item sold through our platform meets our criteria for authenticity, quality, affordability and reusability/resale ability. Whether you buy or sell with us we ensure we are open, honest and fair. We offer everyone a competitive price, so they can rest assured and know they are getting the best value for their pre-loved designer wear.

3. Transparency

We believe in transparency and accountability throughout our supply chain, from sourcing items to the delivery process, to ensure that our customers can make informed decisions about their purchases.

4. Community

We foster a sense of community among our customers, partners, and stakeholders, promoting dialogue, collaboration, and shared values that support our mission of promoting circular fashion and sustainable practices.

5. Innovation

We embrace innovation in design, technology, and business practices to drive positive change in the fashion industry, constantly seeking new solutions and approaches to enhance sustainability and reduce environmental impact.

6. Ethical Practices

We are committed to upholding ethical standards in all aspects of our business, from fair labour practices to responsible sourcing, ensuring that the people and communities involved in our business processes are treated with dignity and respect.

7. Education

We believe in the power of education and advocacy to raise awareness about the importance of circular fashion and sustainable consumption, empowering individuals to make conscious choices that have a positive impact on the planet..

8. Diversity & Inclusion

We celebrate diversity and inclusivity in all its forms, embracing different perspectives, backgrounds, and experiences to create a more vibrant and equitable fashion community.

9. Continuous Improvement

We are dedicated to continuous improvement and learning, always seeking opportunities to refine our processes, expand our knowledge, and adapt to evolving best practices in sustainability and circular fashion

10. Customer Experience

We are committed to providing an exceptional customer experience, offering personalized service, timely communication, and a seamless shopping experience that reflects our values of sustainability, quality, and community.

OUR MISSION

OUR 10 CORE VALUES

THE GLUE TO OUR OUR BUSINESS

3. Transparency We believe in transparency and accountability throughout our supply chain, from sourcing items to the delivery process, to ensure that our customers can make informed decisions about their purchases.

4. Community We foster a sense of community among our customers, partners, and stakeholders, promoting dialogue, collaboration, and shared values that support our mission of promoting circular fashion and sustainable practices.

5. Innovation We embrace innovation in design, technology, and business practices to drive positive change in the fashion industry, constantly seeking new solutions and approaches to enhance sustainability and reduce environmental impact.

6. Ethical Practices We are committed to upholding ethical standards in all aspects of our business, from fair labour practices to responsible sourcing, ensuring that the people and communities involved in our business processes are treated with dignity and respect.

7. Education We believe in the power of education and advocacy to raise awareness about the importance of circular fashion and sustainable consumption, empowering individuals to make conscious choices that have a positive impact on the planet..

8. Diversity & Inclusion We celebrate diversity and inclusivity in all its forms, embracing different perspectives, backgrounds, and experiences to create a more vibrant and equitable fashion community.

9. Continuous Improvement We are dedicated to continuous improvement and learning, always seeking opportunities to refine our processes, expand our knowledge, and adapt to evolving best practices in sustainability and circular fashion

10. Customer Experience We are committed to providing an exceptional customer experience, offering personalized service, timely communication, and a seamless shopping experience that reflects our values of sustainability, quality, and community.