Our Beautiful Planet Belongs To Us All

We Must Cherish, Love, Nurture & Protect Her

Designer Kids Club is the first tech-powered circular fashion platform purpose-built for children’s luxury.

OUR VISION

To lead the transformation of the luxury children’s fashion industry by creating a sustainable, circular model where every piece of clothing tells a meaningful story, empowers families, and leaves a lasting positive impact on the planet.

Ve'Ronika Pandya (Founder & CEO)

OUR VISION

At Designer Kids Club, our vision is to transform the future of luxury children’s fashion by building the world’s most inclusive and intelligent circular fashion ecosystem.

We believe every garment should carry more than a price tag.

It should carry a story, a purpose, and the power to connect generations.

Through our ReLuxe™ ecosystem, we are turning preloved kidswear into a regenerative system of resale, rental, repair, and return.

This is enabled by AI styling, blockchain-authenticated Digital Product Passports, and real-time impact tracking through ReLuxe Impact™.

But our vision goes beyond fashion.

We are reimagining ownership, legacy, and value — shifting from fast, disposable consumption to a future where clothing flows between families with joy, meaning, and care.

We are building a world where every child is represented in the circular economy.
Where their voices are heard, their choices matter, and their clothes tell stories of care, creativity, and change.

Through innovation, emotional storytelling, and a growing community of changemakers,

Designer Kids Club is redefining what it means to wear the change — and shaping a future where fashion becomes a force for good, led by families and inspired by children.

Designer Kids Club is the first tech-powered circular fashion platform purpose-built for children’s luxury.

OUR MISSION

Designer Kids Club is on a mission to make luxury children’s fashion truly circular, accessible, inclusive, and impactful.

Through our ReLuxe™ ecosystem, we empower families to embrace high-end fashion that honours the planet and amplifies the voices of the next generation.

By fusing cutting-edge technology with emotional storytelling, we transform garments into shared legacies. Each piece is enriched with Digital Product Passports, AI-powered personalization, and real-time sustainability data through ReLuxe Impact™.

We are not just reshaping how fashion is bought and sold.

We are building a platform where children are seen, heard, and represented in the circular economy.

Our mission is to make sustainable luxury the new standard in children’s fashion — where every outfit tells a story, every action reduces impact, and every family becomes part of the movement to We R the Change™.

OUR SUSTAINABILITY PROMISE

At Designer Kids Club, sustainability is not a slogan. It is the foundation of everything we build.

Through ReLuxe Impact™, families can now track their positive footprint with every transaction. This includes carbon emissions saved (kg CO₂), energy conserved (MJ), water saved (m³), and nutrient pollution reduced (kg P-eq).

We embrace the circular economy not just as a model, but as a mindset. Our platform keeps garments in circulation through resale, rental, repair, and giveback, ensuring designer kidswear is cherished rather than discarded.

ReLuxe Story™ gives every item its own digital history — authenticated through blockchain, personalized with AI, and enriched with sustainability data.

At the same time, ReLuxe VIP™ turns sustainability into a premium experience, rewarding families who lead with care and intention.

Our vision is to leave a legacy of responsible luxury — where high-end fashion is not just admired but acts as a vehicle for climate action, conscious consumption, and intergenerational care.

We are not just reducing waste.
We are reshaping the way families engage with fashion and building a future where sustainability is as desirable as it is essential.

OUR 10 CORE VALUES & PRINCIPLES

The Core of Our Business and Existence

At the core of our business is a deep commitment to sustainability, quality, and the well-being of future generations. We believe that fashion for children should be as thoughtful and nurturing as the care we provide them.

What binds us together is the belief that sustainable choices today will shape a better tomorrow. We are dedicated to full and proper circularity, ethical operation, and quality curation that ensure our products last—through playtime, adventures, and memories.

Our passion for environmental stewardship and responsibility fuels every decision we make, from design to delivery.

More than just another luxury fashion brand, we are a movement for change.

We aim to inspire families to make conscious choices, knowing that every purchase can positively impact the world. This purpose is the glue that holds us together, guiding us in our journey to bring luxury, affordable, sustainable fashion for children—fashion that’s kind to both the Earth and the little ones who wear it.

1. A Truly Sustainable Mindset

A Truly Sustainable Mindset: We are dedicated to promoting environmental sustainability by prioritizing the reuse, recycling, and upcycling of clothing to minimize waste and reduce our carbon footprint. We already allow customers to sell their purchased items back to us, and we are looking into a creating a resale function in the near future.

2. Putting our planet and people over profit

We uphold the highest standards of quality in the products we offer, ensuring that every item sold through our platform meets our criteria for authenticity, quality, affordability and reusability/resale ability. Whether you buy or sell with us we ensure we are open, honest and fair. We offer everyone a competitive price, so they can rest assured and know they are getting the best value for their pre-loved designer wear.

3. Transparency

We believe in transparency and accountability throughout our supply chain, from sourcing items to the delivery process, to ensure that our customers can make informed decisions about their purchases.

4. Community

We foster a sense of community among our customers, partners, and stakeholders, promoting dialogue, collaboration, and shared values that support our mission of promoting circular fashion and sustainable practices.

5. Innovation

We embrace innovation in design, technology, and business practices to drive positive change in the fashion industry, constantly seeking new solutions and approaches to enhance sustainability and reduce environmental impact.

6. Ethical Practices

We are committed to upholding ethical standards in all aspects of our business, from fair labour practices to responsible sourcing, ensuring that the people and communities involved in our business processes are treated with dignity and respect.

7. Education

We believe in the power of education and advocacy to raise awareness about the importance of circular fashion and sustainable consumption, empowering individuals to make conscious choices that have a positive impact on the planet..

8. Diversity & Inclusion

We celebrate diversity and inclusivity in all its forms, embracing different perspectives, backgrounds, and experiences to create a more vibrant and equitable fashion community.

9. Continuous Improvement

We are dedicated to continuous improvement and learning, always seeking opportunities to refine our processes, expand our knowledge, and adapt to evolving best practices in sustainability and circular fashion

10. Customer Experience

We are committed to providing an exceptional customer experience, offering personalized service, timely communication, and a seamless shopping experience that reflects our values of sustainability, quality, and community.

OUR VISION

OUR 10 CORE VALUES & PRINCIPLES

The Core of Our Business and Existence

3. Transparency We believe in transparency and accountability throughout our supply chain, from sourcing items to the delivery process, to ensure that our customers can make informed decisions about their purchases.

4. Community We foster a sense of community among our customers, partners, and stakeholders, promoting dialogue, collaboration, and shared values that support our mission of promoting circular fashion and sustainable practices.

5. Innovation We embrace innovation in design, technology, and business practices to drive positive change in the fashion industry, constantly seeking new solutions and approaches to enhance sustainability and reduce environmental impact.

6. Ethical Practices We are committed to upholding ethical standards in all aspects of our business, from fair labour practices to responsible sourcing, ensuring that the people and communities involved in our business processes are treated with dignity and respect.

7. Education We believe in the power of education and advocacy to raise awareness about the importance of circular fashion and sustainable consumption, empowering individuals to make conscious choices that have a positive impact on the planet..

8. Diversity & Inclusion We celebrate diversity and inclusivity in all its forms, embracing different perspectives, backgrounds, and experiences to create a more vibrant and equitable fashion community.

9. Continuous Improvement We are dedicated to continuous improvement and learning, always seeking opportunities to refine our processes, expand our knowledge, and adapt to evolving best practices in sustainability and circular fashion

10. Customer Experience We are committed to providing an exceptional customer experience, offering personalized service, timely communication, and a seamless shopping experience that reflects our values of sustainability, quality, and community.

3. Transparency

We believe in transparency and accountability throughout our supply chain, from sourcing items to the delivery process, to ensure that our customers can make informed decisions about their purchases.

4. Community

We foster a sense of community among our customers, partners, and stakeholders, promoting dialogue, collaboration, and shared values that support our mission of promoting circular fashion and sustainable practices.

5. Innovation

We embrace innovation in design, technology, and business practices to drive positive change in the fashion industry, constantly seeking new solutions and approaches to enhance sustainability and reduce environmental impact.

6. Ethical Practices

We are committed to upholding ethical standards in all aspects of our business, from fair labour practices to responsible sourcing, ensuring that the people and communities involved in our business processes are treated with dignity and respect.

7. Education

We believe in the power of education and advocacy to raise awareness about the importance of circular fashion and sustainable consumption, empowering individuals to make conscious choices that have a positive impact on the planet..

8. Diversity & Inclusion

We celebrate diversity and inclusivity in all its forms, embracing different perspectives, backgrounds, and experiences to create a more vibrant and equitable fashion community.

9. Continuous Improvement

We are dedicated to continuous improvement and learning, always seeking opportunities to refine our processes, expand our knowledge, and adapt to evolving best practices in sustainability and circular fashion

10. Customer Experience

We are committed to providing an exceptional customer experience, offering personalized service, timely communication, and a seamless shopping experience that reflects our values of sustainability, quality, and community.